‘I took the stairs, I did the work’ — Adekunle Gold at The Macallan partnership dinner

By Ayo Onikoyi

Nigerian music star Adekunle Gold has officially been unveiled as the Nigerian Brand Ambassador for The Macallan, marking a new milestone in his decade-long journey of artistic excellence and cultural influence.

The award-winning singer, songwriter and performer celebrated the partnership on Thursday night at an exclusive dinner hosted at Vici, Victoria Island, Lagos, where he reflected on the years of dedication, perseverance and craftsmanship that have defined his career.

Speaking during the intimate gathering, Adekunle Gold described the collaboration as a fitting recognition of a journey built on patience and hard work.

“Tonight is about gratitude. It has been a long time coming. I took the stairs, I did the work, and it is incredible to see that the time and hard work have chosen to become forever,” he said.

The invitation-only event welcomed about 50 guests, including some of Nigeria’s leading figures in entertainment and the creative industry such as Simi Kosoko, Bovi, Ladipoe, Teniola Aladese, Enioluwa Adeoluwa, Kaylah Oniwo, Tomike Adeoye, Ugo Mozie and Dotun Kayode.

The evening began with a live four-piece string quartet and a specially curated The Macallan cocktail experience before guests were treated to a three-course gourmet dinner paired with guided whisky tastings.

At the centre of the celebration was Adekunle Gold’s story of transformation—from his early days as an emerging artiste known simply as “Gold” to becoming one of Africa’s most respected contemporary musicians. During a fireside chat, he spoke candidly about the challenges, sacrifices and defining moments that shaped his career.

Drawing parallels between the maturation of a premium single malt whisky and the evolution of a creative career, Adekunle Gold noted that true excellence requires patience, consistency and an unwavering commitment to one’s craft.

“I am grateful that a company like The Macallan understands my journey, sees my excellence and everything I represent. To every creative out there, just keep going. Take the road less travelled, do the work and be about excellence,” he said.

The official announcement of the partnership was made by Hammed Adebiyi, Senior Brand Manager, West and Central Africa for the Edrington Portfolio, who described Adekunle Gold as a natural fit for the brand.

According to Adebiyi, both The Macallan and the singer share a commitment to intentionality, craftsmanship and long-term excellence.

“He is someone who is intentional about his craft, and that has been evident across more than a decade of work. That is why this partnership feels so natural,” he said.

The evening concluded with a toast led by Adekunle Gold to formally launch the collaboration among close friends, family and industry colleagues.

For the singer, whose career has evolved from highlife-inspired beginnings to global Afrobeats acclaim, the partnership represents more than a brand endorsement. It is a celebration of a journey built steadily over time—one that mirrors the values of heritage, patience and excellence championed by The Macallan.

Guests departed with specially curated AG x The Macallan gift bags, bringing to a close an evening that celebrated not only a new partnership, but also the enduring legacy Adekunle Gold continues to build within Africa’s creative landscape.

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