Dentsu Africa: Driving the Continent’s Marketing Transformation
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Dentsu Africa is rewriting the rules of brand impact. From data platforms transforming telecoms to creative campaigns tackling food insecurity, innovation runs through every initiative. Agile and insight-driven, the network is not just responding to Africa’s fast-changing markets it is shaping them.
“Nigeria is at the heart of Africa’s marketing transformation, and dentsu is leading that shift. By fusing data, creativity, and cultural insight, we are delivering solutions that don’t just sell — they build trust, shift behaviour, and create impact,” said Emeka Chris Okeke, Group Executive Chairman & CEO, MediaFuse-Dentsu Nigeria
Okeke emphasized that the success of campaigns like From Scepticism to Trust for Eucerin and the NIVEA Radiant and Beauty Channel campaign reflects dentsu’s unique ability to turn complex data into authentic storytelling that resonates with consumers. He noted that this balance of precision and creativity positions Dentsu Nigeria as a driver of innovation, not just for clients, but for the broader industry in Africa.
L-R: Emeka Chris Okeke, Group Executive Chairman and CEO, MediaFuse-Dentsu Nigeria ( left); Dawn Rowlands, Chief Executive Officer, Dentsu Africa (middle); and Paul Stemmet, Chief Data Officer, Dentsu Sub-Saharan Africa (right) during the Dentsu Nigeria 2025 Strategic Management Conference in Lagos.
Merkury: Data Meets Culture
This year saw the launch of Merkury, an integrated marketing intelligence platform combining real-time data, advanced analytics and cultural insight to deliver unmatched market understanding. Rolled out first in South Africa with Telkom and now expanding in Nigeria, Kenya and Ghana, Merkury is setting new benchmarks, creating measurable value for brands and eliminating waste.
Recognition Across the Continent
Across the continent, our work is earning recognition and awards, proving that technology-led strategies can drive tangible business results while resonating locally.Nigeria: Data-Led Creativity in Action
In Nigeria, our teams are leading the charge with twenty-three awards across media, digital, influencer marketing and strategy. The From Scepticism to Trust campaign for Eucerin, which won Gold for Use of Data, exemplifies our approach: turning complex consumer insight into precise outcomes through authentic storytelling that builds trust and drives behaviour change.
Kenya: Creativity That Changes Lives
In Kenya, Dentsu Creative was named Advertising Agency of the Year, winning three Grand Prix awards for campaigns that combine cultural relevance with social impact. Initiatives such as Tap to Eat, addressing food insecurity, and The Hewa Safi Project, raising public health awareness, demonstrate that creativity here drives meaningful change beyond communication.
Carat Nigeria: Mastering Omnichannel Media
Carat Nigeria reinforced its media leadership with eight awards for omnichannel excellence, including the NIVEA Radiant and Beauty Channel campaign, which maximised reach and engagement through strategic planning.
South Africa: Breaking New Ground
In South Africa, iProspect dentsu continues to innovate, winning silver for Omnichannel Marketing with Battle of the Billboards, an inventive campaign delivering seamless consumer journeys across multiple touchpoints.
Collaboration and Local Insight
Across all markets, our success reflects a philosophy of deep collaboration fusing global expertise with local understanding, harnessing technology and creativity to deliver change that matters.
Leading on Africa’s Terms
In a continent where markets and cultures shift rapidly, our agility enables us to lead, creating solutions that strengthen communities, build brands and drive growth on Africa’s own terms.
Shaping the Future
This has been a year of transformation. By uniting innovation, technology and authentic storytelling, dentsu Africa is not just delivering results we are shaping the future of marketing across the continent.
– ENDS –
For further information, contact:
Emeka Chris Okeke
Group Executive Chairman & CEO, MediaFuse-Dentsu Nigeria
+234 802 223 3511
Emeka.Okeke@mediafusedentsu.com
Chike Oputa
Cluster Managing Director,
Dentsu X & Dentsu Location Services
+234 8033821505
About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
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