Young talents take centre stage at Ajoyo launch in Lagos

By Mathew Johnson
Young creatives and cultural enthusiasts gathered recently for the official launch of Ajoyo, a culture-inspired lifestyle platform aimed at promoting African heritage, creativity, and community engagement.

The event, held at the Balmoral Convention Centre, Victoria Island, Lagos, attracted families, emerging talents, and key players in the creative industry. Founded by Olawunmi Adenibuyan and Feso Oyebade, Ajoyo blends Africa’s traditional communal values with modern digital expression to encourage participation, unity, and authentic connection.

A highlight of the launch was the unveiling of a 40-foot Adire Tree, an artistic installation representing growth, heritage, and collective identity. According to Ajoyo’s co-founder, Adenibuyan, the tree, created using Adire-inspired storytelling, “symbolises the platform’s commitment to celebrating indigenous creativity while fostering community engagement.”
On her part, Oyebade emphasised that Ajoyo “is more than an entertainment platform. It seeks to strengthen Nigeria’s creative economy by providing visibility, collaboration opportunities, and rewards for emerging talents through themed campaigns and strategic partnerships.”
The Ajoyo Christmas Fair also featured interactive challenges, music-driven activities, and creative showcases, allowing participants to actively engage rather than remain spectators.
With its official launch, the founders said the platform would provide a new space for young Lagos creatives to showcase their talents, collaborate, and promote African culture.

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