SIMS Nigeria Limited and Lagos Business School Unveil Groundbreaking Case Study on Business Resilience

SIMS Nigeria Limited, in partnership with Lagos Business School (LBS), has officially launched a new case study titled “Navigating Disruption and Forging Resilience.” The event took place on Thursday, 30th October 2025, at LBS, Lekki-Epe Expressway, Lagos, drawing business leaders, academics, and industry experts.

The study chronicles SIMS Nigeria Limited’s evolution, showcasing how the brand has sustained growth in a challenging economic climate. Representing the Dean of LBS, Professor Okechukwu Amah applauded SIMS’ enduring innovation and adaptability, calling it a model of resilience for emerging businesses.

Mr. Ik Eyisi, CEO of SIMS Nigeria Limited, delivered a keynote on how agility and customer focus have guided the company through years of market disruption. A panel session moderated by Mr. Chidi Okoro featured Mrs. Adesewa Greg-Ighodaro and Professor Bongo Adi, who explored the impact of AI on consumer electronics.

The ceremony concluded with the unveiling of the SIMS Case Study and the 2025 Insights Edge Business Journal. Attendees received a complimentary case summary, QR access, and valuable networking opportunities.

About SIMS Nigeria Limited:

Established in 1987, SIMS Nigeria Limited is a leading distributor and retailer of top consumer electronics and home appliance brands across Nigeria. The company represents renowned global names such as Samsung, Royal and TCL offering high-quality products and dependable after-sales service nationwide.

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