House of Tara backs Theresa Emegwara in GWR makeup record attempt

By Benjamin Njoku

House of Tara, Nigeria’s top beauty brand, is teaming up with Theresa Emegwara for her Guinness World Record (GWR) attempt for the longest makeup application by an individual. This monumental quest, tagged ‘Glam 4-144,’ aims to showcase Nigerian talent, endurance, and creativity on a global stage.

Theresa Emegwara’s GWR attempt, which will involve a continuous makeup application over a period of 144 hours (approximately six days), has received a significant boost with this collaboration. House of Tara, with over two decades of excellence in the Nigerian beauty industry, will provide all the necessary makeup products for the main event and will serve as a frontline partner to pull resources. The event is set to take place at POP Landmark in Lagos from August 14 to 20.

Speaking of the partnership, Mrs. Rosemary Layode, Managing Director of House of Tara, expressed the brand’s commitment to supporting talent. “At House of Tara, our mission has always been to empower individuals and elevate the beauty industry in Africa. Theresa’s GWR attempt is a powerful demonstration of passion and resilience, values that are at the core of our brand. We are proud to be the Sole Makeup Partner on this journey, providing her with the highest quality products and unwavering support to help her achieve this historic feat.”

An excited Theresa Emegwara commented, “I am incredibly grateful and honoured to have House of Tara join me on this GWR attempt. It’s a dream come true, as I essentially learned the craft of makeup artistry using their products.

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