NIPR, NEPC partner to promote made-in-Nigeria products globally

By John Alechenu

ABUJA — The Nigerian Institute of Public Relations (NIPR) and the Nigerian Export Promotion Council (NEPC) have agreed to collaborate in promoting Made-in-Nigeria products and services both locally and internationally as part of efforts to strengthen the nation’s economy.

President of NIPR, Dr. Ike Neliaku, announced the partnership during a visit by the institute’s delegation to the NEPC headquarters in Abuja.

Neliaku said the collaboration was significant because both organisations share the responsibility of projecting Nigeria’s image, reputation and economic potential to the global community.

“Nigeria is endowed with quality resources and the capacity to lead globally. What we have in this country is not in any way inferior to products from other parts of the world,” he said.

While presenting plans for the forthcoming World Public Relations Forum (WPRF), Neliaku urged the NEPC to establish a Made-in-Nigeria exhibition pavilion at the event.

According to him, the pavilion would showcase Nigeria’s talents, innovations and creativity across the production value chain to an international audience.

“With the innovation you have brought into packaging, NEPC will use the WPRF platform to demonstrate to the world what we are capable of producing in this nation and that we are not merely a consuming nation,” he said.

The NIPR president also commended the Executive Director and Chief Executive Officer of NEPC, Mrs. Nonye Ayeni, for efforts aimed at improving the quality, finishing and packaging of locally manufactured products.

Responding, Ayeni pledged the council’s commitment to partnering with NIPR, host of the World Public Relations Forum, to provide a credible platform for Made-in-Nigeria products to gain wider access to both domestic and international markets.

She noted that the council’s drive toward economic diversification would be strengthened through collaboration with NIPR, which she described as the country’s leading reputation management institution.

Ayeni expressed confidence that the partnership would help showcase Nigeria’s productive capacity, enhance the competitiveness of local products and support the growth of non-oil exports.

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